Isa, Ojiya City.

This outlet is on the main route 17 near Ojiya station. Only Go-Sanke varieties are found here but superb Showa are the speciality.

IsaMr. Isa has played a great part in the promotion of Nishikigoi throughout the Yamakoshi area.

I was first taken here by Hiroshi Kawakami in 1983 although I did not buy Koi from here until 1992 because I always seemed to make visits before the Koi were displayed or after they had been sold.

In 1998 I asked Toshio Sakai to name his choices of the best 10 Koi breeders in Japan – Mr. Isa was mid-way down the list. A quality outlet indeed.